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Motorola MOTOAURA

First look at Motorola MOTOAURA

Motorola has been through a lot of hardships and its current condition, while still critical, isn't the worst they've been in. At any rate, it hasn't affected their ability to create out-of-this-world phones. And the reason why we've brought this up, is that the focus of this write-up, the MOTOAURA, set to land on most markets later in 2008 is another off-the-wall offering in Motorola's portfolio. As for the "AURA" prefix - in essense, the word "aura" stands for an invisible emanation produced by and surrounding a person or object and is very rarely used in a negative sense these days, so normally it's used to distinguish something special from the rest of the pack.

Essentially, they are going back to the origins - Motorola pioneered the "rotate" form-factor, but we haven't seen any in this design from them over the last couple of years. I'm positive many still have warm memories of the Motorola v70 and them Motorola v80 (originally codenamed R880). Back in the day when they rolled out the first rotate-styled handset, it seemed pretty quaint and was positioned primarily as a top-notch fashion-savvy solution, but at that moment they didn't garner any significant following, as clamshells were all the rage. In 2004 they launched the Motorola v80 in Cracow, but we managed to give our readers a lowdown on it almost two months prior to that day. Nevertheless, very few actually noticed it, the reason being that there weren't all that many pieces of information about this phone out there, so it never generated much hype. That's why we are releasing our first and very exclusive look at the Motorola MOTOAURA on the day it goes live worldwide

As far as consumer electronics go, over all these years we've seen some of the most incredible crossbreeds, like Samsung's digital camera that packs in a GSM radio module on top of all other things that allowed its users to make and recieve calls. I believe it'd be hard to shock someone with a cross between a mobile phone and TV or wristwatch. However, as far as I remember nobody has ever attempted to put the best of these two worlds (watches and mobile phones) together in one device. If you're thinking about Tag Heuer's MERIDIST, it had no bells and whistles on offer, other than several metallic accents in its casing. It didn't even have any moving parts, so it was a pretty ordinary phone, all things considered:

Luckily, Motorola have taken a completely different approach to their top-of-the-line solution - if it's an off-the-wall design, why not put a fair bit of insanity into it? What is the most characteristic feature of any watch? Apparently, it's the dial, and what is its most common shape? That's right, a circle. This means, the MOTOAURA's main display should be circular as well, and not just some piece of hardware mounted into a rounded frame, but a full-featured screen that uses every bit of its real estate and unconventional design. So far, the only company to have mastered this technology is Sharp, although while its solutions are unique, very few manufacturers actually need them for their offerings.

 

(5/11/2008)
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